HOW WE ❤ CLEAN BEAUTY
01
INTENTION
Founder, Jen Murphy, is a mom, a makeup artist, an esthetician, and a maker of organic skincare. As a young philosophy student she developed a love for research and distilling information to it's essence. As a breast cancer survivor she sees it as her mission to be a clean beauty evangelist. These things are woven together here with heart.
02
information
We live by Transparent Truth, Honest Opinions, and the Celebration of Natural Beauty. We believe all people are beautiful no matter our age, gender, race, ethnicity, or looks.
Curated brands, distilled product 411, easy ingredient glossary, skincare and makeup reviews, makeup artist and esthetician tips, and the transparent truth. Word.
03
icons
Our special sauce is our gallery of icons. Look around. Find what fits you–what you want, what you don't want, what you need. It's your choice. You don't need to read everything I have to learn all about them: just follow the icons!
Organize the work process effectively with us!
