Brand Facts
Tower 28 Beauty
Clean beauty for sensitive skin
Los Angeles, CA · $15 – $30 · 1078 products
Tower 28 is the first beauty brand that's 100% clean, vegan, and free of every known skin irritant. Founded by Amy Liu, who struggled with eczema, the brand creates makeup that's safe for even the most sensitive skin.
Founded
Amy Liu (2019)
HQ
Los Angeles, CA
Products
1078
Highlights
Best Seller
ShineOn Lip Jelly
Featured In Press
Featured in Vogue, Allure
Best For
Sensitive skin
eczema-prone skin
Certifications & Ethics
✓Leaping Bunny
National Eczema Association Seal
Rabbit Hole
SOS Rescue Spray Party Pack →MakeWaves® Lash Curler →SOS Rescue + Relief Body Wash Treatment →SOS Rescue Spray - Standard Size →SOS Rescue Serum →SOS FaceGuard™ SPF 30 Sunscreen PA+++ →SOS Rescue Spray →BeachPlease Cream Blush →Bronzino® Cream Bronzer →GetSet® Matte Powder Blush →GetSet® Pressed Powder →GoGo Cooling Shimmer Eyeshadow →OneLiner® Lip Liner →Sculptino® Cream Contour →ShineOn Lip Oil Jelly →ShineOn Milky Lip Oil Jelly →SunnyDays™ Tinted SPF 30 →SuperDew Highlighter →Toni Bravo GetSet® Matte Powder Blush →MakeWaves® Mascara →Swipe Serum Concealer® →
Verified Mar 2026