Skin Conditioning

A catch-all term for ingredients that improve how skin looks and feels — softer, smoother, more supple. The workhorse behind most moisturizers.

Humectant

A moisture magnet. Pulls water from the air and deeper skin layers up to the surface to keep skin plump and hydrated.

Preservative

Keeps your product from growing bacteria, mold, or yeast. Without these, that jar of cream becomes a petri dish in about a week.

Locks In Moisture