A catch-all term for ingredients that improve how skin looks and feels — softer, smoother, more supple. The workhorse behind most moisturizers.
Anti-Aging
Targets fine lines, wrinkles, or loss of firmness. Works by boosting collagen, speeding cell turnover, or both.
Keratolytic
A pharmaceutical-grade active. These are the heavy hitters — often prescription-strength or regulated for potency.
Cell Renewal
Boosts collagen production
Reduces fine lines
Supports cell turnover
Evens pigmentation
Smooths skin texture
Traditional Use
Vitamin A was identified in 1913; retinol's anti-aging properties were discovered in the 1980s when researchers studying acne treatments noticed significant improvements in skin texture and wrinkles.