A catch-all term for ingredients that improve how skin looks and feels — softer, smoother, more supple. The workhorse behind most moisturizers.
Humectant
A moisture magnet. Pulls water from the air and deeper skin layers up to the surface to keep skin plump and hydrated.
Locks In Moisture
Traditional Use
Discovered in 1934 in bovine eye tissues; originally identified as a component of the extracellular matrix. Recognized in skincare from the 1990s onward for its exceptional water-binding capacity, inspired by the body's natural hyaluronic acid found in skin, joints, and connective tissue.